First, thank you for the interest in supporting and marketing LightForce. Your support is what continues to drive us forward.
We know that your patients will be just as excited when they hear for themselves the benefits that LightForce can offer.
In this outline, we will help you understand how to market LightForce on your website, social and utilize our updated messaging.
If you have any questions at any time, feel free to reach out to [email protected]
1. Announcing LightForce
Take a few photos with our LightForce Typodonts or packaging. Post and tag us!
Our Instagram handle: @wearelightfoce
Hashtags to use: #WeAreLightForce, #OneSizeFitsOne, #CustomBraces, #3DPrintedBraces, #LightForceOrtho, #3DPrintTheFuture
Caption suggestion:
We are excited to now offer LightForce braces to the YOUR AREA! They are the most advanced technology available - the world's first, fully customized 3D printed brackets.
Find us on LinkedIn and Facebook: @LightForceOrthodontics & @LightForceOrtho
2. Access the LightForce Marketing Hub
Take advantage of this exclusive marketing resource, which provides your practice with highly engaging and fresh LightForce imagery, resources, and social media posts!
Save Time - Access ready-made social media content, add custom captions, and post directly to your Instagram and Facebook profiles.
Boost Engagement - Share engaging, educational content that helps patients understand the benefits of LightForce treatment.
Simplify Marketing - Focus on patient care while LightForce provides the tools to grow your practice.
Register today at - marketing.lf.co
3. Website Messaging
There are a few places we’ve found can be effective for practices looking to highlight LightForce on their websites. Of course, these are only suggestions, and you’re more than welcome to include any of the images we discussed and blurbs in your marketing materials.
Provider & Treatment Logos Section
There are a few places where it may make sense to include a simple LightForce logo decal:
If you already have a section in which you highlight provider & treatment options, the LightForce decal can be added there.
It can be added to the footer of your website, alongside your practice’s logo.
Product Offered Section:
Sample Verbiage
The following blurbs can be added on your Homepage, your About Braces page, or wherever you highlight the different orthodontic treatment options you provide:
We’re excited to be able to recommend LightForce brackets for our patients, including both teens and adults with a variety of orthodontic needs. These 3D-printed braces are completely personalized to fit your teeth perfectly, which means an efficient, more discreet, and faster treatment from start to finish.
Additional Considerations:
Calling out what makes LightForce different from other bracket systems can also help a patient weigh what option is best for them. Some of these benefits include:
Completely personalized, fitting each tooth perfectly
Lowers treatment visits by an average of 41%
Typically a faster treatment time (upwards of 45%) than traditional braces
More discreet than metal braces
4. Value Prop Messaging
Recently, LightForce has updated their value propositions to call out not only what is beneficial about the product, but why it matters to the patient as well. Our main statement is listed below, but we've also listed out some of our secondary and supporting messaging which you can use throughout your website and social posts to help share the benefits, and explain what differentiates LightForce to your patients
Main Statement: Personalized Care, Optimized Results
Secondary Value Props
Your Time, Your Freedom
More Smiling Faces
Supporting Statements
Braces, but Better
One Size Fits One
Your Best Smile in Half the Time
Leave Basic Braces Behind
Personalized by LightForce
5. Social
Standing Out
We stand out by making our customers and their patients the faces of our brand.
Utilizing UGC: User generated content. Lean on your patients and their caregivers to get great imagery and video in practice!
Take photos/videos at practices and send them to Marketing for consideration
Encourage your customers to tag us in posts to ensure we see their content
Leverage Social for your Business
Share LightForce content from our page to your social platform stories and main feeds
Submit videos and photos from practices
Participate in videos with your customers
Tag Us
When you tag @wearelightforce we’ll reshare to our stories for more visibility. It’s a great way for us to showcase our product and you to showcase your practice!
Create stories with your patients, your team, or just what you love about adopting LightForce into your practice
For any questions contact our LightForce Customer Support team:
Email: [email protected]
Phone: +1 833-216-2358